Tieto publishes a new report with HUI Research, the second in the line of outlook reports: 

Tieto Retail Outlook No. 2. digitization and integrity - In search of the balance between cool and creepy.

Digitialization has had a huge impact on the retail sector over the past years and it´s a trend that only seems to continue. With digitaliization comes opportunities that gives retailers access to more personal information about their customers.

But where goes the line of what the consumer considers to be acceptable or even beneficial versus uncomfortable or even offensive when it comes to how companies use customer information?

Download the report and find out!

Get your report today: