If we want to stay in the competition, we must develop digital.”

Top management is out of touch, no real knowledge of what is happening on the floor.”

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About the study

A 2014 study by Marketvisio on Customer Experience Management maturity and digital development, commissioned by Tieto. 320 decision makers from the retail and financial services sector were interviewed in Finland, Sweden and Norway.

Read how decision makers in Finland, Sweden and Norway see CEM, now and in the coming years.

A Tieto commissioned study with 320 c-level respondents in retail and financial services.